The Chronicles of Manimal and Samara Collection
Behind Our Design
Check out the new TCOMAS logo! We looked back into the long history of the written word for inspiration. The characters are based on the runic alphabet - a derivation of the Old Italic scripts of antiquity. Dating from as early as 150 AD, the characters were replaced by the Latin alphabet as the cultures that had used runes underwent Christianisation. The runic alphabet was first developed by the early Germanic tribes (Elder Futhark), and then adopted as a writing later by the Vikings in Scandinavia (Younger Futhark) and the Anglo-Saxons in Britain (Futhorc).
In addition to representing words phonetically, runes can be used to represent the concepts after which they are named (ideographs). Vikings used runes to express both the poetic and the plain, inscribing them on everything from great stone monuments to common household items. The Old Norse word Rún means "secret", and runes were thought of by Vikings as sacred secrets, and a way of interacting with both the living and the spirit world.
Flowing through the blood in our veins, is the past throughout human history. Times change, values and customs change, so does man’s world view. But these early symbols still provide us with receptacles to be refilled with new meaning.
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